About four months ago the Up North Journal crew launched a new website to prepare for the new outdoor show Beyond The Wild.   That new web site was the beginning of the transformation that we as the UNJ crew were about to make.  Since that time we have added several new staff members to give you a view of the outdoors from all over this nation.  We didn’t want to just focus on the Michigan area, we wanted this new adventure to encompass what hunting, fishing and the outdoors looked like from several different perspectives as well as from several different states. 

     With that goal in mind we knew it was time for a new look and feel for the UNJ experience, so we came up with a new logo to showcase what we were about.  The logo you’re looking at is fresh as well as bold.  It completes what we are focused on, a broad range of animals as well as a wide range of the outdoors.  The whitetail deer is hunted all across this nation and is well recognized, the Canadian goose has flyways from east to west and the Trout is fished all across this country.  These three species cover the nation and are pursued by many outdoorsmen and women, and that is why we chose them for our new logo.  The circle that surrounds these animals on the logo completes the circle of seasons that gives us the opportunity to pursue them.  The black and white color scheme is simple yet bold, which explains who we are.  We are simple everyday outdoorsmen and women but we are also bold in what we stand for, the right for all to enjoy the outdoors.  Right in the middle of it all is the Up North Journal name which is right where we want to be, in the middle of it all!

     Take a moment to stop by and look at the new layout and if you’ve never been to our website www.upnorthjournal.com, stop by and spend a few moments to see what we have to offer.  We have 13 active blogs from fellow staffers who want share their outdoor experiences with you.  Featured on our front page is our weekly podcast “Up North Journal” which can be played directly from our site along with our new outdoor show “Beyond The Wild” which is a monthly show that can also be played right off of our front page.  The Up North Journal staff is “Changing Lives One Outdoor Adventure At A Time”!

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