“The Concept” Mission Statement: Reinventing the way you LIVE, THINK, & HUNT! We here at The Concept want to change the perspective of the way sportsmen are viewed throughout the world. We want people to realize that sportsmen, more than any other group, put more back into conservation and making sure we have wilderness for our children’s children. This is what brings The Concept to life, as well as, the pro-staff team who grew up in the outdoors and shares an undying love for wildlife and its surroundings. The Concept is here to bring you a new twist to the hunting industry. A twist that shows not every animal scores B&C or P&Y, or that every hunt is going to lead to a harvest, but the actual reason to hunt itself is the thrill of being in the outdoors, that chance you may see the animal of a lifetime, and really, it’s the people you are with to enjoy the great outdoors, not a record book. Also, a twist of characters that truly enjoy the outdoors for what it is and do what we can to give back, manage, and overall, have FUN! Remember, introduce new people especially our youth into the outdoors, be safe, and ENJOY! The Concept: YOUR outdoor show!